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Why You’re Direct Sales Recruiting Isn’t Working

Do you feel like you are getting a seriously high amount of time wasters? This post will help you

My Key to Recruiting

If I had to think about why I have recruited so many people into my direct sales business, I would have to say it is mostly due to my attitude and the fact that I treat this like a business and a Job.

Too many people go around also on Facebook as snivelling, permission and acceptance seeking lazybones. NOT being powerful or professional. Let me share exactly what I mean so you fully get it, and once you get it, your Direct sales recruiting results will never be the same!

The Non-Professional

People are not turned off by direct sales; they are turned off by direct sellers. People are tired of weak Recruiters NOT being straight forward. So how does a non-professional conduct their recruiting? Here are some things I have noticed:

1. They allow people to weakly move into the next step. Meaning if someone is even mildly positive or simply NOT negative, they will gladly hand them a CD/DVD or send them to their website.  A professional values their time and wants to ensure the prospect is serious. Here’s an example…

Potential new person: Um, yeah, I guess I will try to watch the video or go to your site
Non-Professional: Awesome! You are going to love it, you are going to be great at it, and I will send you the video / link now!

Now, let’s look at how the professional would handle that same interaction.

Potential new person: Um, yeah, I guess I will try to watch the video or go to your site
Professional: I am getting that this may not be of actual interest to you. Listen; if you are just saying you will go to the site or watch the video when you have no intention of doing so, just tell me now so we don’t waste each other’s time.

Boost Your Recruiting by Changing Who You Are BEING

Don’t get me wrong, recruiting  IS a numbers game and what you lack in skill, you SHOULD make up for in numbers, however, IF you are talking to a lot of people and you are NOT getting any results, it is most likely due to WHO you are BEING.

If you are BEING needy, hypey, salesy and non-professional, who will sign up with you? Instead, choose to be a professional. I love this line Choose to GO PRO. BE a professional and you can BE a professional regardless of your current results.

Now, if you have NOT been a professional in your recruiting, don’t worry, hardly anyone is. This statement is NOT limited to non-doctors and solicitors as I have seen both groups make the same mistake. Here’s a quick example for you:

I have a friend who is a solicitor; I went to school with her any way she told me that she didn’t understand why her recruiting was not working. She said she told her friends and family that it was a no brainer that she would help them and they could make a lot of money. She would then spend a half hour with each person showing them the plan and the products. I asked her this one question that changed her forever…

“Is this how you build your law practice?”

She looked at me dumbfounded. She responded, well no, I charge them a £500 retainer before I barely even talk to them. I asked her what she did if they were at all sceptical about her skills as a solicitor. She said she would show them the door. THAT is the difference. A solicitor wouldn’t accept an appointment with someone who said they “might try” to show up, why should you? In your communication with others about your business, BE a professional. KNOW that YOU are building an empire and are going to do it with or without them. BE that person that attracts other professionals due to you BEING and let’s stop showing up small in our business.

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