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The REAL Secret of Attraction Marketing

If you don’t fully understand attraction marketing, I am going to share what that means in regards to your marketing but where it matters even more importantly.

The Basics of Direct Sales Attraction Marketing

When it  comes to Direct Sales attraction marketing, the whole point is you are leading with value instead of just a pitch. For example, instead of running a blog or face book page that constantly just talks about your primary company (products or reward plan) you instead talk about topics that would interest network marketers to ATTRACT them to you. Topics such as how to get leads, traffic, signups, etc. This works and is contrary to what most network marketers do so overtime it stands out and people want to learn more from you. You don’t have to have credibility, you just have to have the desire to SERVE the people you want to attract.

Any business can use attraction marketing. Instead of just shoving a sales flyer down people’s throat, teach them something that should be important to them. Here are some examples:

Run a garden Center? – Write an Article on the perfect trees for summer that require low maintenance instead of running a sales promotion with dandelions 20% off. This doesn’t mean to never run sales promotions but it does mean if you want to ATTRACT, you have to be willing to provide value.

Financial Planner? – Write articles on how to test out your retirement plan to see if you have enough money to be OK. The biggest worry used to be dying early, now it is outliving your money.


Attraction Marketing Secrets

So, attraction marketing is leading with value to attract people to you by solving their problems versus just selling to them. There are hundreds of people that have learned this but they are missing one critical element. This element, when properly applied, will change your marketing and your results whether it is online or offline, friends and family or cold market, that secret is…YOU.

Yes, YOU. The people that have been attractive to others in a leadership role throughout history were people that were on a mission, that were out to accomplish something and were BEING powerful. Too often we seek acceptance or approval from our warm market just to be let down versus if you were BEING powerful and focused, you could very well attract some of those naysayers to at least want to know what you are up to.


Here is a video that my good friend did which  illustrates my point and I hope that it helps you understand that having a vision for what you really want in life, will make you use more attractive marketing online as well as in person or when talking with your friends and family  market.



P.S. Click HERE for instant access ‘If You Are Not Loving What You Do & Doing What You Love’ (Let’s Make 2013 A Year To Live The Life Of Your Dreams)


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