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What is Target Marketing and Why Is it Important?

What is target marketing If you saw this post and asked yourself what is target marketing? This may be one of the most valuable posts you will ever read for your Direct Sales business. Defining a target market can seriously help you hone your business marketing to actually start being effective.

Why Direct Sellers Struggle with Defining a Target Market

Do you know why it is natural for a Direct Sellers to struggle with a target market? Because they can sign up anyone and everyone, THAT, is what has caused so many would-be success stories from every happening.

OK, so, what is target marketing? It is where you first identify who exactly you would PREFER to get into your Direct sales business and then creating content and value to attract them. It also means knowing them inside and out, what they struggle with, what they think about, where they attend events, etc. Put it like this, If you had a magic wand, and you could whip you your PERFECT prospect, what would they look like?

– What kind of work experience would they have?

– How old would they be?

– Why would they be interested in what you have to offer?

– What problems does your product or service help them with?

– What do they desire or hope to achieve in life?

– What do you have experience in that you can talk about that would have you building rapport with people? (More about this later)

Hardly anyone in Direct sales  really thinks about defining their target market

What is target marketing

In most industries your PRODUCT dictates your PROSPECT. Here are some examples of target markets:

1. If you sell medical equipment, you are not going to approach the hot dog vendor, it just wouldn’t make sense, would it?

2. If you sell pet grooming services, you are only going to target pet owners right?

3. If you sell social media services, you are not going to target people without computers, is this making sense

You see, a MARKETING problem with direct sellers marketing is we can sell or sign up anyone and everyone and that is what most network marketers hope for…anyone. And that is exactly why their marketing attracts…No one.

Back to the Magic Wand and What is Target Marketing

If you are defining a target market for your Direct sales business , just think about what type of person would you actually LIKE to work with? Some of you might still be working on your first signup and may incorrectly answer, ANYONE! No, no, no, you are NOT just a hopper and dreamer, you ARE a business person and business people DO get to choose who they work with, so, how about you?

Me, I love working with men and women that already understand the model of Direct sales , perhaps have some professional experience in their past and maybe have not had the level of success they really desire yet. If you notice in my blog, I don’t write to the person that is sceptical about our industry because that is NOT who I want to try to convince, I would much rather just take all the people that already love our industry and help them to succeed higher.

Some good examples of target markets for Direct Sellers

Baby boomers who are concerned about retirement.

Dads who have a daughter or daughters that are scared about paying for their weddings.

Adults concerned on covering the costs of their elderly parents.

Retirees who are bored.

Retires who are wishing they had saved more money.

Personal trainers that want to expand their income.

Stay at home Mom’s that wants to make a financial difference for their family.

Musicians or actors that want to get paid to network while in between gigs.

Earlier I talked about who you have relationship with, understand that you are NOT limited to only marketing to people that you have experience with but if you identify a target market that you don’t fully know, you better be willing to submerge yourself in their world and learn it. What magazines do they read? What shows do they watch? What fundraisers do they go to? Etc.

Also, understand that this entire post is all about MARKETING, I would encourage you that if you are out and about to PROSPECT anyone you are willing to even if they do not fit your target market. If you are going to be there anyway, why not prospect but if you are going to market anyway, why not target.

Who is your ideal prospect? Your perfect target market? Share in the comments below.

P.S. Click HERE for instant access ‘If You Are Not Loving What You Do & Doing What You Love’ (Let’s Make 2013 A Year To Live The Life Of Your Dreams)
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