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How do I get free leads on the Internet?

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There are many places on the internet where you can advertise a business for free. Using the free marketing tools available to you is a great way to get your business name out there, build your brand and drive traffic to your website. Are you wondering “what and where can I post free on the internet?”

As a small business you will recognise the need to promote your business.

With a bit of creativity and some work on your part there are a number of ways to advertise your business for free

How do I get free leads on the Internet?

Free Online Classifieds: There are so many free online classified sites that you could spend all day posting one ad to all of them! These are a great marketing tool if you use them properly. Don’t use hype and ridiculous promises; people see through this and won’t give your ad a second look.  Try and make them interesting enough so people click on your link.

Blog: Starting a blog is a great way to advertise your business. Again, make sure you use targeted keywords in your blog posts and be clever. You want them to want to find out more about who you are and what you do. It can be a bit time consuming, but if you start a blog on your website, using software like Word Press , Type pad or Blogger you can generate more leads and traffic

Write a press release
writing a press release is the best way to generate some free publicity. Basically, most journalists do not have much time to write stories, so if you can provide them with easily written text it becomes quite easy for them to publish it.

But be careful and don’t think that your story will be interesting. The fact that you sell a product is not very interesting. Interesting stories are more likely to be human interest, or about a new business opening. Look inside a publication to see what sorts of stories that they publish and write your press release like one of these. Then send to a website like http://www.prweb.com/

Forums: Here is another great place to post a free ad for your business. Many forums will allow you to place a very short ad along with your link welcoming people to visit your website. Find forums that relate to what you are promoting. Be careful here though; do not overdue it because if it seems like you are just “spamming” they will kick you off.

Article Marketing: Writing short articles that entice the reader to find out more about your business can be a fabulous free marketing tool. There are a few free online publishers that you can submit your articles to. Once again, you want to strategically use proper keywords in your title and throughout your article to get them found on the first page of the search engine results. Make sure you read the editorial guidelines first though; many publishers will only accept informative, content rich articles that are not blatant sales copy and that are in good taste.

 Video: YouTube is the second most popular search engine, second only to Google. If you are not taking advantage of creating short, informative videos that lead the viewer right to your website, than you are missing out on a huge audience. Many people do not market with video because they struggle with what to do. Video marketing can be as simple as taking an article you wrote and reciting it on camera. Many people prefer to watch than read so this is a great free tool to use and can increase your web presence while building your personal brand.

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 Build a page on Facebook
Facebook, at least for the time being offers the ability to build a free page.  Then you fans can “Like” your page and any updates that you make will appear in the timeline.  It seems likely that over time Facebook will offer less free stuff for businesses and start charging for it.

Use your car window
Make a poster and put it in the back window of your car. This could be just a simple web address for your business.

Add comments at the bottom of web postings
If you do a reasonable job of an answer then many sites will be quite happy to include a link back to your website.

 Build a following on Twitter
Twitter is a great way to promote your business.  It is quick and simple to do.  You can put up a page and start following people.   You can search for people in the search box.

You also can schedule Tweets in advance so that you can plan a steady stream of marketing ideas.

Shop windows
If you are holding a local event, many shops will be quite happy to put up a small A4 poster in their window. Many websites have events pages that do not charge to promote an event.

This is just one of a number of ways that you can advertise a local business.  We have built a range of different ways into the following article

Free directory websites
There are a number of websites that offer a free directory. These include

Yellow Pages
http://www.bttradespace.com/
http://www.kellysearch.co.uk/
http://www.freeindex.co.uk/
Touch local
Applegate
Blue boomerang

Generate reference material for your website
another useful way to bring people to your website is to write useful reference material such as free how to guides.
One company that is using this to great effect is the hospital company BUPA. They wrote a number of health factsheets that they claim now have one million people a month visiting. While this has taken them quite a bit of effort to generate it is one of the best examples of free advertising that I can think about. And much cheaper than advertising on TV.

Other ideas include
– Send in articles to magazines.
– Speak at conferences.

 

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