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Build Your Brand

It seems like everyone is talking about branding these days. People are branding everything. For example, what’s the difference between tap water and bottled water? Are there real differences or is it all in the branding?

Branding is an important topic for your small business because it helps you stand out from your competition. Your brand identifies and defines your business for your target market.

Here are some simple steps to help you build your brand.

Identify your target market by connecting your uniqueness to the appropriate consumer. Your brand promotes your strengths and how you service your target market, and it establishes a clear difference from your competitors.

Be positive and a resource to others. These two elements will help attract people and build your brand.

Create and establish an online presence/brand that genuinely engages others on social media networks. Provide responsive customer service that builds loyal relationships within your target market.

Share, impress and promote your expertise. First identify problems in your target market that you can help solve. Then, starting locally, find outlets where you can share your uniqueness and business. Also create your own promotions like a radio show, online video show, become a community speaker, and present workshops.

Connect with influences. Help and support others who have large followings and/or great reputations to add value to your brand. This is a quick way to develop positive buzz about you and/or your brand.

Be memorable. You must make an impression on your target market. Stand out by being friendlier, more helpful, having better products or services, more responsive customer service, personalized care and authentic communication to create long lasting relationships.

Be active in your community. Use community activities/events/causes to continually remind people about you and/or your brand.

Initiate projects. Start locally, sponsor, lead, or organize solution-oriented (that you can help solve) projects that generate positive conversations about your brand.

Your brand should quickly deliver who you are and how you help your target market. As your business grows, ask your customers for their feedback to ensure brand recognition and that you’re meeting customer expectations.

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